A worthwhile initiative by Teun van de Keuken of de Keuringsdienst van Waarden and I guess it will also be a marketing hit (in Holland anyway). And hopefully it will shake up the chocolate industry who are not doing anything to prevent (child) slavery.
I’m a big fan of chocolate and most of the time I choose quantity instead of quality. But after seeing the program about chocolate and slavery I think twice about buying chocolate. But I still buy it. So I took the consequences like Tony did and signed his petition when he prosecuted himself for being a part of the crime. I’m also complicit.
From art. 416 of the Dutch Penal Code: Whoever receives goods…while knowing at the time he receives them or when they are made available to him…that it concerns unlawfully obtained goods is guilty of willfully receiving… unlawfully obtained goods and shall be punished by a term in prison of maximum four years or a Category Five fine.
He took it to the high court but got acquitted. So he started his own brand Tony’s Chocolonely the first slave free chocolate. People are buying and talking about it on the (dutch) blogosphere and the streets!
To get a better idea of what this is all about watch the trailer and visit the english or dutch website.0