Whether you’re writing a post, negotiating a deal, or designing a site, understanding how we are influenced will always pay off. So how do we learn to harness the power of persuasion? Through looking at the people who persuade you to do things you never thought you would.
Here’s how some of the world’s greatest (yet maybe not the most savoury) persuaders — from con artists to politicians — use your emotions to get you to do what they want.
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